Cookie policy
A short list of what this site stores in your browser, and why, so you can check it rather than take it on trust.
The short version
This site sets a small number of cookies: a few to understand how the site is used, and one that puts your own name in the menu bar if you are already a CleanFlo customer. None are for advertising. There are no advertising cookies, no tracking pixels and no third-party marketing tags anywhere on it.
What is stored, and why
Page-count analytics, without cookies. We use Plausible to count how many people read each page and which free tools get used. It sets no cookie and stores nothing on your device. What it records is the page address, the site that linked you here, your country, and your browser and device type, all aggregated. None of it identifies you.
Behaviour analytics, with cookies. We use Microsoft Clarity to see how people actually use the site: heatmaps of where they click and scroll, and recordings of individual sessions, so we can find the parts of a page that confuse people. It sets these cookies:
_clck | Persists a visitor ID across visits, so separate sessions from the same browser can be tied together. Around 1 year. |
|---|---|
_clsk | Ties together the clicks and scrolls of one visit into a single session recording. Around 1 day. |
CLID | Identifies the first-time Clarity has seen this browser. Around 1 year. |
ANONCHK, MR, SM | Set by Microsoft's own clarity.ms domain to check whether the visitor's browser supports cookies and to synchronise the ID above across Microsoft's own subdomains. A few minutes to a day. |
Clarity masks anything typed into a text field or password box by default, so what is recorded is where you clicked and scrolled, not what you typed. See Microsoft's own Clarity documentation for the full technical detail and its retention periods, which are set by Microsoft, not by us.
Your name in the menu bar, if you are a customer. When you
sign in to the app at app.cleanflo.io it writes one cookie,
cf_who, on cleanflo.io so this site can greet you
by name instead of asking you to sign in to something you already pay for.
It holds two things and nothing else: your name and your company's name. No
identifier, no session, no way to reach your account. This site only prints
it; nothing on either site is unlocked by it. It lasts a month, it is
deleted the moment you sign out of the app, and if you never sign in it is
never set.
Your own preferences (local storage). If you dismiss a notice at the top of the page, that choice is remembered in your browser's local storage so it does not reappear on every page. It never leaves your device, it cannot identify you, and clearing this site's data removes it.
Where your visit started (session storage). On the first
page of a visit this site writes one entry to your browser's session
storage, called cf-attrib. It holds the path of that page (for
example /tools/cleaning-quote-calculator) and any campaign
parameters the link you followed carried: utm_source,
utm_medium, utm_campaign, utm_term,
utm_content, gclid and ref. Session
storage is not a cookie: it is never attached to a request, and the browser
deletes it when you close the tab. It is read in one place only. When you
press a link through to app.cleanflo.io, those values are added
to that link, so a trial can be credited to the page that earned it instead
of to nothing. One more label is added at that moment and is not stored: the
name of the control you pressed, as ref=cta:pricing-bottom or
whichever button it was. It is the same word this site already counts clicks
by, and it names a button rather than a person. If the link that first
brought you here carried a ref of its own, that one is sent
instead. If you go on to create an account, five of the labels are
kept against it and never changed afterwards: source, medium, campaign,
ref and the landing path. A gclid is not kept at
all, only the fact that the click was a paid one. The address of the site
that linked you here is not among them and is not carried on that link.
Turning it off
A notice in the corner of the page carries the switch. Press
Decline and three things happen: the recording in
progress stops, the cookies Clarity has set on this domain
(_clck and _clsk) are cleared, and the choice is
remembered so Clarity is never loaded again in that browser. It is not a
preference that takes effect on your next visit; it takes effect on the
page you are standing on.
Two honest limits. The choice is stored in that browser's own storage, so
clearing site data or opening a different browser starts you fresh. And
the cookies Clarity sets on clarity.ms and
bing.com are third-party and cannot be reached by a script on
this domain: to clear those, block third-party cookies from
clarity.ms in your browser's settings, or use a
tracker-blocking extension, most of which block Clarity by default.
Every page, every calculator and every guide on this site works identically whether or not Clarity's cookies are present; nothing here is gated behind them. Blocking Plausible has no effect since it never sets a cookie to begin with.
The application
This policy covers the marketing site only. The CleanFlo application needs a session cookie to keep you signed in; that is strictly necessary to deliver a service you have asked for and is covered by the terms you accept when you create an account.
The CleanFlo mobile apps for iPhone, iPad and Android set no cookies on this site, load no analytics, and do not track you across other apps or websites. They keep your sign-in, and a short-lived copy of recent data for working offline, in the app's own storage on the device; signing out clears it. See the privacy policy.
Related
See also our privacy policy, terms of service and how to get in touch.
